​The job market is a candidate-driven market at the moment, which means that if you want to attract the best talent, you need to put your best foot forward. One of the most important aspects of recruitment is writing effective job adverts. In this blog post, we’ve outlined 8 top tips for improving your recruitment efforts and attracting top talent through better-written job advertisements.

  1. Keep your ad concise and easy to read

People won’t spend time reading a long advert. Nowadays, 60% of traffic comes from mobile devices. So, it’s important to make sure that your advert is optimised for mobile.

This means removing any unnecessary information and making sure that the most important information is near the top of the advert. Things like salary, benefits, location, contract type etc. It is important to make sure that your advert is easily readable to keep job seekers engaged.

  1. Repetition is the secret to job board success

All job adverts that are displayed on job board searches are dependent on how relevant they are; to what the candidate is searching for. It’s recommended to repeat keywords in your advert’s descriptions and titles around 4-7 times so that your listing will show up when candidates are searching for them, which will help increase exposure!

  1. Let’s talk about the benefits

We are in a candidate-driven market at the moment, so its more important then ever to highlight the company benefits in your advert. In a candidate-driven market, job seekers are looking for more than just a salary. They want to know what else the company can offer them. So, make sure you mention any benefits such as healthcare, pension etc. near the top of the advert so this is seen straight away.​

  1. Describe the team, culture, and office environment

Give a sense of what it’s like to work at your company;describe the team, culture, and office environment and be honest! If youarelooking to attract candidates that are a good fit for your organisation so don’t just say what you think they want to hear.

  1. Be clear about the responsibilities of the role

What does the ideal candidate have to bring to the table? Be clear about what the role entails and what you are looking for in a candidate. This will help to ensure that you attract candidates who are a good fit for the position. For example, if you are looking for a candidate with great customer service skills, make sure to mention this in the advert.

  1. Quantify your requirements

List out specific skills or experience that candidates must have when writing your job advert. Be clear on are requirements for the job, like qualifications or accreditations. And what are ‘nice to haves’.

Did you know that men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them? To encourage gender diversity, adding a note in the job advert encouraging people to apply even if they don’t meet all of the qualifications can encourage a more diverse candidate pool.​

  1. Check your spelling and grammar

This one might seem obvious, but it’s important to check your spelling and grammar before posting your job advert. If there are any errors in your advert, it will reflect poorly on your company and could deter candidates from applying.

  1. Include a call to action

Make sure to include a call to action at the end of your job advert. This could be something like‘If you think you would be a great fit for this role, please submit your CV and a cover letter today’. This will encourage candidates to take the next step and apply for the position.

If you follow these tips, you should be well on your way to writing an effective job advert that will help you attract top talent. Good luck!